JCPENNEY SUPPORTS 4-H WITH CHARITABLE GIVING PROGRAM

 jcpenney is continuing more than 80 years of support of 4-H with their 'jcp cares' program - a new charitable giving program that invites customers to round up their purchases to the nearest whole dollar and donate the difference. During the month of August, 4-H will be one of two featured charity partners, making it possible for more children to participate in life-enriching afterschool programs in communities across the country.

“For more than 80 years, jcpenney’s partnership with 4-H has provided millions of youth across the country the opportunity to learn from 4-H high-quality positive youth development programs,” said Donald T. Floyd Jr., National 4-H Council president and CEO.  “We are thrilled to be one of ‘jcp cares’ charity partners as this investment will strengthen and expand these 4-H programs that empower young people to create a positive impact in their communities that benefit their peers, families, and communities.”

Throughout jcpenney's history, 4-H has been an important part of its philanthropic focus. Mr. James Cash Penney himself was a long-time supporter of 4-H through active involvement with the organization spanning almost 50 years. From 1928 until his death in 1971, Mr. Penney generously gave his time, leadership and financial support to advance the mission of 4-H and help it grow into one of the world's most recognized and highly respected youth organizations. The company has continued this support even to this day.

Together with its customers, jcpenney has supported 4-H and its high-quality positive youth development programs by contributing more than $10 million over the past 12 years. Its support has provided for volunteer and staff training, curriculum development and increased capacity through afterschool access grants. Additionally, it made possible for families who were experiencing financial hardship to enroll or keep their children involved in 4-H afterschool programs. jcpenney's support has provided millions of youth with a safe place to learn, grow and become smart, strong and socially responsible citizens.